Patricia Findlay presents NO SEX in Miami by Atelier Biagetti
Design Miami 2016 November 30th – December 4th
Miami Beach, USA Booth C02
NO SEX in Miami is the current episode of Atelier Biagetti’s exploration of contemporary life and goes deep into the human psyche to address the all-time greatest obsession: the idea of sex.
Shown during Milan Design Week 2016 in its first guise curated by Maria Cristina Didero, the project demonstrates how designers Alberto Biagetti and Laura Baldassari decontextualize visual elements to create a short-circuit between the senses of the body, the preconceptions of the mind and the physical reality of the surrounding environment to create unexpected situations to be experienced rather than viewed. “We aim to design objects that catalyze actions around them – to provoke life,” the designers say, a view evident in this Curio solo show as the duo have imagined a particular scenario, like the set of a film, in which the action is about to take place. This aspect of their work is further emphasized by their new concept of Performing Design with which the designers go a step further to actively suggest a narrative centered on the objects exhibited.
If in Milan NO SEX was a refuge from media-fueled desires, this time it is the ultimate environment for psychological confrontation, Biagetti and Baldassari’s interpretation of Sigmund Freud’s studio – but with a twist. The space itself contains all the expected elements, although the deceptively familiar surroundings are not innocently functional but rather tease the viewer, thus provoking new kinds of behavior around the perception of what sexy is, and around the idea of contemporary design. Every analyst’s studio needs an analyst and here there is not one but two: the dreamlike environment is completed by its fantastical inhabitants the twin sisters Elena and Giulia Sella of DesignByGemini who, as part of the design performance, will “analyze” the visitors and their hidden desires regarding sex in design.
All NO SEX pieces are unique, some are one of a kind and some are numbered limited editions. Each item is researched, designed and executed with the utmost attention to detail, a characteristic of the work of Biagetti and Baldassari and of the Italian master craftsmen with whom they always choose to work.
ABOUT THE DESIGNERS
Atelier Biagetti is the Milan-based practice of Alberto Biagetti and Laura Baldassari, that operates in the fields of design, art and architecture creating objects, interiors and site-specific installations for galleries and private collectors across the world.
In 2015 they launched BODY BUILDING, a project, curated by Maria Cristina Didero, that attracted the attention of both the international media and public. Wallpaper* Magazine dedicated the front cover of the May edition to the project with an image created by Maurizio Cattelan and Pierpaolo Ferrari. BODY BUILDING was also selected to feature in a solo show at Design Miami in December of that year and was followed in 2016 by NO SEX, the natural progression of Biagetti and Baldassari’s analysis of contemporary obsessions and human nature.
Alberto Biagetti (Santarcangelo di Romagna, 1971) lives and works in Milan. He started as an apprentice in the Milanese architectural studio of Luca Scacchetti, going on to collaborate with Alessandro Guerriero, with whom he opened the studio Radiosity and the “radical school” Futurarium, two multidisciplinary entities that undertook important collaborations with the likes of RaiSat, FIAT, Elio Fiorucci and Studio Azzurro. In 2000 Biagetti was appointed Creative Director of YOOX Group (2000-2013) while continuing his work in design and architecture creating objects and spaces for Venini, Memphis Milano and De Vecchi 1935 as well as interiors and installations for private collectors, galleries and museums including the Triennale di Milano.
Alberto Biagetti Solo* and Collective Shows 1996-2012 “Post Design 2012” Galleria Memphis / Post Design, Milano*; “Quali cose siamo” III Triennale Design Museum curated by Alessandro Mendini, Milano; “L’uomo di Vetro” Spazio Venini via Montenapoleone, Milano; “Storyboard” Bonelli Arte Contemporanea Canneto Sull’Oglio, Mantova; “Things” Antonio Colombo Arte Contemporanea, Verona*; “Mineralogy” Antonio Colombo Arte Contemporanea, Milano; “Nidi, campi di Battaglia, preghiere e sortilegi” a cura di Massimiliano Fabbri, Museo Civico di Fusignano, Ravenna; “Freaks” Atelier Biagetti, Milano*; “Art For the World” curated by Adelina Von Fürstenberg, Hangar Bicocca, Milano; “1234567890” Cartiere Vannucci Milano & Hangar Sorlini, Venezia; “Fortunelli” a cura di Alessandro Guerriero, Galleria Clio Calvi Rudi Volpi, Milano; “Radiosity” Museo dell’Arredo Contemporaneo, Ravenna*; “L’uomo decorativo” Galleria d’arte Contemporanea di San Fermo*; “Acid Bauhaus” Galleria la Fossa dei Serpenti, Milano*; “Segreti Diabolici” curated by Alessandro Guerriero, Galleria Marconi, Milano.
Laura Baldassari (Ravenna, 1985) is an artist who lives and works in Milan. Her approach is multidisciplinary and her work varies from formal painting to contemporary musical theatre, through opera to design. She has worked with galleries in Italy and abroad and her paintings have been exhibited in many distinguished institutions around the world. Her work was selected for the 54th Biennale di Venezia.
Laura Baldassari Solo* and Collective Shows “Il paesaggio necessario” curated by Eleonora Frattarolo, Casa Morandi, Bologna; “Caveau” Galleria Riccardo Crespi, Milano; “54° Biennale di Venezia” Tese di San Cristoforo, Arsenale, Venezia; “Lascia un segno” Gabinetto delle stampe e dei disegni, Pinacoteca Nazionale di Bologna; “Der Garten.7” Kulturforum in Herz Jesu Kirche, Koln*; “A NERA” Museo dei Cappuccini Bagnacavallo, Ravenna; “D.o.Time” Galerie Binz&Kraemer, Koln*; “La croce la testa e il piatto” curated by Massimo Pulini, Galleria comunale d’arte Biblioteca Malatestiana, Cesena; “Marina” curated by Claudio Spadoni, MAR – Museo d’Arte della città di Ravenna; “Einundvierziggrad” Galerie Binz&Kraemer, Koln; “Lapis.0” Chiesa del Pio Suffragio Fusignano, Ravenna*; “La giovane pittura” Palazzo Garagnani, Bologna; “Selvatico” curated by Massimiliano Fabbri, Pescherie della Rocca, Lugo; “00:01” Galerie Binz&Kraemer, Koln*; “CAR” – Contemporary Art Ruhr, Essen*; “Shaping air” curated by John Duncan and Lelio Aiello, Galleria Neon, Bologna; “In tempo semplice” Centro d’Arte Contemporanea Castello di Rivara. Awards: First Prize R.A.M; First Prize MIUR.
Wallpaper Magazine has created an extensive preview– map included!– for Salone del Mobile Milano 2016: